Tuesday, February 24, 2015

NYU | Pop-Up Shops Invade NYC



Opening up a brick and mortar storefront in New York City can be one of the biggest challenges a new business can face. In order to stand out in this competitive industry, companies have to step up their game.

One way that brands are getting their products out there is by setting up temporary retail spaces. These pop-up shops are becoming more popular, as a unique marketing tool and a way to get up close with customers.

The Pop Up Mob, co-founded by Ana Pelucarte and Mari Lopez, is a full-service agency that helps brands bring their creative visions to life when it comes to the retail space. They saw an opportunity for innovation in the industry and have produced pop-ups throughout the city, as well as Miami and Los Angeles.

“I think a lot of new companies that are becoming well established have realized that it’s better for them to pop up in a lot different cities, or within the same city in different areas, and give that element of we’re here and now we’re not, instead of being permanent at a location,” said Pelucarte.

With many larger companies announcing permanent closures of their physical locations, including C. Wonder, Kate Spade Saturday and Jones New York, a pop-up shop path may look like a more economical option. According to the Pop Up Mob, a successful pop-up is based on location.

“When we scout for locations, we go through a strategy and talk to the designers, and actually find places that match with what they’re selling and want to express,” said Lopez. “It has to make sense. It’s all about creating a story.”

Negative Underwear, a new lingerie line, worked with the Pop Up Mob to create The Negative Love Stream, a pop-up truck that took to the streets of Manhattan for Valentine’s Day.

As an online-only brand, co-founders Lauren Schwab and Marissa Vosper wanted to bring their products directly to customers in a physical space. They’re not the only ones with that idea. Other brands that popped up this month include Nike and Michael Stars.

“E-commerce has been growing a lot, so I think retail will always exist,” said Pelucarte, “but it will just have to innovate.”

As published on Pavement Pieces

- Christina
Follow my adventures on Twitter: @christinaaa28

Sunday, February 22, 2015

ON STAGE | Something Rotten!

Image via Facebook
A new musical comedy is coming to Broadway - Something Rotten! is heading to the St. James Theater this spring, with previews starting March 23rd and its official opening set for April 22nd.

Description from Broadway.com

Set in the 1590s, brothers Nick and Nigel Bottom are desperate to write a hit play but are stuck in the shadow of that Renaissance rockstar known as “The Bard.” When a local soothsayer foretells that the future of theater involves singing, dancing and acting at the same time, Nick and Nigel set out to write the world’s very first musical. But amidst the scandalous excitement of opening night, the Bottom Brothers realize that reaching the top means being true to thine own self...and all that jazz.


NY1's Frank Dilella interviewing Christian Borle
Brian d'Arcy James
Heidi Blickenstaff (left) & Kate Reinders (right)

Keep an eye out for the full interviews on NY1 News coming soon!
 
- Christina
Follow my adventures on Twitter: @christinaaa28

Saturday, February 21, 2015

FASHION | NYFW: Eckhaus Latta

Image via Facebook
Another cool show I checked out during NYFW: Eckhaus Latta. It was particularly unique because of its choice of models and live sound elements (ft. a girl hitting a wall with a hammer). This line is the creation of Mike Ekhaus and Zoe Latta.

Spotted: Fashion pup




Full collection: HERE
George Whipple interviews Mike Eckhaus (left) & Zoe Latta (center)
Watch the full clip on NY1 News: HERE

- Christina
Follow my adventures on Twitter: @christinaaa28

Friday, February 20, 2015

FASHION | NYFW: Tommy Hilfiger

Image via Facebook
The highlight of my New York Fashion Week experience was definitely the Tommy Hilfiger Fall 2015 show at the Seventh Regiment Armory on Park Avenue. Not only did I get to see all the backstage chaos, but I also got to interview the legendary designer himself. I spoke with Tommy Hilfiger for NY1 News and it was pretty much amazing...




 Spotted: Rachel Zoe (above) & Christina Milian (below)



Some of my faves:
(Photos: Yannis Vlamos / Indigitalimages.com)



Watch the coverage on NY1 News here: http://bit.ly/1wqDd47

- Christina
Follow my adventures on Twitter: @christinaaa28

Thursday, February 19, 2015

ON STAGE | It Shoulda Been You

Image via Facebook
Another fun NY1 shoot: a preview of It Shoulda Been You, a new musical comedy coming to Broadway!
The show's all star cast includes Tyne Daly, Harriet Harris, Sierra Boggess and David Burtka.

NY1's theater reporter Frank Dilella interviewed the cast and we got to see a few scenes - it looks hilarious!

Wednesday, February 18, 2015

FASHION | NYFW: Monique Lhuillier

Image via Facebook
I was super excited to get to kick off my first New York Fashion Week experience with a show full of stunning gowns. I covered the Monique Lhuillier show with NY1 News and it was really cool to be a part of all the chaos that goes on before/during/after the show.

The show had an interesting set-up, with seating only on one side of the runway.

Tuesday, February 17, 2015

EVENT | NBA All Star Game


Valentine's Day weekend sure was bumpin' in NYC. Not only was fashion week in full swing, but it was also NBA All Star Weekend. On Sunday, February 15th, I was very lucky to snag a spot as an audience member for the highly anticipated half-time show during the All Star Game at Madison Square Garden.


Sunday, February 15, 2015

EVENT | Emily Ratajkowski, Gigi Hadid & Kendall Jenner @ Bookmarc NYC


If anyone can draw a crowd, it's these three ladies. Emily Ratajkowski, Gigi Hadid and Kendall Jenner made an appearance at the Bookmarc store in NYC on Valentine's Day to sign copies of LOVE Magazine's Issue #13.


Friday, February 13, 2015

PHOTOGRAPHY | Chinatown


For a recent photojournalism class assignment, I strolled around NYC's vibrant Chinatown to snap some shots of the food, street and culture. Chinese New Year is right around the corner, so the neighborhood seemed to be buzzing more than usual. Anyways, I just thought I'd share some of my photos from my adventure!

Mott St.

Thursday, February 12, 2015

FASHION | Whitney Eve Style

Image via Facebook
It's not every day that you get a DM on Twitter from Whitney Port. A few weeks ago, that happened and had me like:

I was the winner of her giveaway in celebration of the launch of her new blog (!)


It felt like Christmas when the Whitney Eve package came in the mail!

Monday, February 9, 2015

EVENT | Baubles & Bubbly with Betsey Johnson

Image via Facebook
Last week, I checked out an event in celebration of Betsey Johnson's SS15/FW15 and the fashion icon herself graced us with her presence. Ah, she's the greatest. The party was full of baubles and bubbly and it was a ton of fun! Take a look:


Monday, February 2, 2015

FASHION | Hailey Baldwin x Topshop Jeans SS15

Image via Facebook
Hailey Baldwin has been making quite the name for herself in the fashion industry. Whether on the runway or via Instagram, the 18-year-old stunner knows how to work it. She is the new face of Topshop's spring denim collection and she is killing it. Seriously, look at her bod.

via Instagram
 Such a babe.